Graphic Design
MUSIC Festival Posters
Created promotional materials for "Cowboys Music Festival," including posters, flyers, and digital social media graphics.
Year :
2025
Industry :
Event / Festival
Client :
Cowboys Music Festival
Project Duration :
2 weeks
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Legend Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer and Stampede, while standing out from competing events.
Solution :
To address this, I created a vibrant and cohesive suite of promotional materials, including posters, flyers, and social media graphics that brought the campaign to life. Using bold, sun-soaked colour palettes, playful western typography, and dynamic imagery, the designs captured both the artist’s energy and the spirit of Calgary’s summer vibes.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look as the Cowboys Brand. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats, ranging from large posters to small social media posts required careful planning to ensure visual consistency and impact at every scale.
Summary :
The Legend Vibes Festival Campaign captured the lively spirit of summer and Stampede through a bold suite of promotional materials. With vibrant colours, playful western design elements, and cohesive branding, the campaign built excitement and anticipation for the events.
This project highlights how thoughtful, well-crafted design can elevate an event’s visibility, draw in a wider audience, and create memorable experiences from the very first impression.
Visual Identity Application
More Projects
Graphic Design
MUSIC Festival Posters
Created promotional materials for "Cowboys Music Festival," including posters, flyers, and digital social media graphics.
Year :
2025
Industry :
Event / Festival
Client :
Cowboys Music Festival
Project Duration :
2 weeks
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Legend Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer and Stampede, while standing out from competing events.
Solution :
To address this, I created a vibrant and cohesive suite of promotional materials, including posters, flyers, and social media graphics that brought the campaign to life. Using bold, sun-soaked colour palettes, playful western typography, and dynamic imagery, the designs captured both the artist’s energy and the spirit of Calgary’s summer vibes.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look as the Cowboys Brand. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats, ranging from large posters to small social media posts required careful planning to ensure visual consistency and impact at every scale.
Summary :
The Legend Vibes Festival Campaign captured the lively spirit of summer and Stampede through a bold suite of promotional materials. With vibrant colours, playful western design elements, and cohesive branding, the campaign built excitement and anticipation for the events.
This project highlights how thoughtful, well-crafted design can elevate an event’s visibility, draw in a wider audience, and create memorable experiences from the very first impression.
Visual Identity Application
More Projects
Graphic Design
MUSIC Festival Posters
Created promotional materials for "Cowboys Music Festival," including posters, flyers, and digital social media graphics.
Year :
2025
Industry :
Event / Festival
Client :
Cowboys Music Festival
Project Duration :
2 weeks
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Legend Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer and Stampede, while standing out from competing events.
Solution :
To address this, I created a vibrant and cohesive suite of promotional materials, including posters, flyers, and social media graphics that brought the campaign to life. Using bold, sun-soaked colour palettes, playful western typography, and dynamic imagery, the designs captured both the artist’s energy and the spirit of Calgary’s summer vibes.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look as the Cowboys Brand. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats, ranging from large posters to small social media posts required careful planning to ensure visual consistency and impact at every scale.
Summary :
The Legend Vibes Festival Campaign captured the lively spirit of summer and Stampede through a bold suite of promotional materials. With vibrant colours, playful western design elements, and cohesive branding, the campaign built excitement and anticipation for the events.
This project highlights how thoughtful, well-crafted design can elevate an event’s visibility, draw in a wider audience, and create memorable experiences from the very first impression.
Visual Identity Application