About me

DAVID TOVAR

Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.

what I can do
for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

Discover My Journey
in Design

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,

My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

My Tech Stack

I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

About Me Image - 4
About Me Image - 4

Design with Strategy and Creativity

My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's work together

Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.

About me

DAVID TOVAR

Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.

what I can do
for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

Discover My Journey
in Design

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,

My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

My Tech Stack

I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

About Me Image - 4
About Me Image - 4

Design with Strategy and Creativity

My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's work together

Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.

About me

DAVID TOVAR

Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.

what I can do
for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

1. Graphic Design

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

2. Branding

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

3. ui/ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

4. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

Discover My Journey
in Design

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,

My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

Penny Lane Entertainment

2014 - 2025

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Senior Graphic Designer

SNDL Growers

2019 - 2021

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic designer

Melon Design Corp.

2008 - 2011

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Graphic Designer

J. Walter Thompson

2005 - 2007

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

Jr. Graphic Designer

J. Walter Thompson

2003 - 2005

My Tech Stack

I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop

Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

Figma

My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

X

Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

Spline

Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

InDesign

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

After Effects

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Tech Logo

Premiere

Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

About Me Image - 4
About Me Image - 4

Design with Strategy and Creativity

My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's work together

Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.