About me
DAVID TOVAR
Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Discover My Journey
in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,
My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
My Tech Stack
I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.












Design with Strategy and Creativity
My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.




Hi
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.
About me
DAVID TOVAR
Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Discover My Journey
in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,
My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
My Tech Stack
I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.












Design with Strategy and Creativity
My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.




Hi
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.
About me
DAVID TOVAR
Hi, I'm David, a digital Graphic Designer passionate about exploring innovative visual approaches that create meaningful connections with audiences. With 20 years of experience, I’ve partnered with a diverse range of clients. Every project is thoughtfully created to align with their unique goals, vision and impactful digital experiences.
what I can do
for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
2. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Discover My Journey
in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful,
My passion for creativity, design, and aesthetics drives me to deliver innovative and impactful visual solutions. Specializing in branding, digital design, print media, and motion graphics. I combine strategic thinking design to create cohesive and memorable brand experiences.
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
Penny Lane Entertainment
2014 - 2025
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Senior Graphic Designer
SNDL Growers
2019 - 2021
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic designer
Melon Design Corp.
2008 - 2011
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Graphic Designer
J. Walter Thompson
2005 - 2007
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
Jr. Graphic Designer
J. Walter Thompson
2003 - 2005
My Tech Stack
I use industry-standard tools to bring ideas to life at every stage of the design process. From image editing and vector creation to 3D exploration, layout design, and interactive prototyping, each program plays a role in building thoughtful, cohesive visual solutions.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Photoshop
Used for photo editing, image manipulation, and creating polished visual assets that enhance branding and digital campaigns.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

Figma
My go-to for UX/UI design, wireframing, and collaborative prototyping, ensuring seamless design workflows.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

X
Essential for vector-based design, from logos and icons to scalable graphics that maintain clarity across formats.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

Spline
Utilized for 3D design and interactive visuals, adding depth and motion to digital projects.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

InDesign
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

After Effects
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.

Premiere
Perfect for multi-page layouts, publications, and print-ready designs with precise typography and structure.












Design with Strategy and Creativity
My design process is rooted in strategy, creativity, and adaptability. I begin by researching and understanding the problem, identifying user needs and business goals. From there, I move into concept development, sketching and exploring ideas that balance innovation with practicality
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.



02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.



03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.




Hi
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.